Project ART: transforming assets into value appreciators
Friday, May 8th, 2009The artists involved have works which belong to collections like the Louvre, so this is a quality project to be part of.
I make no apologies for being a person who prefers to see assets appreciate, diversify and realize their potential rather than for them to stay stagnant or self-destruct / plummet in value. Those assets may be financial. They may be people who work with me. They may even be intellectual constructs. Whatever their nature, I like to work towards assets realizing their potential and I’m prepared to think strategies through whilst also rolling my sleeves up and getting my hands dirty to ensure that that potential is achieved.
With Project ART, we currently have a few thousand pieces of art from private collections. Instead of letting them gather dust in various galleries and warehouses dotted around the world, we’re transforming them for a new audience, a new purpose and a new monetization model.
When I was first approached about this opportunity and challenge my first thought was, “My skills and knowhow will really make a constructive difference here.”
One of the best feelings a person can ever experience is to be a catalyst that stimulates positive transformation(s). Without catalysts raw materials couldn’t and wouldn’t react. They couldn’t and wouldn’t take shape, form or metamorphose. They would simply sit on some shelf in a lab or bury in some code within a machine or be some cog in the wheel of some company, and not develop. They may then be less valuable, appealing or useful than their catalyzed and converted versions.
Catalysts can change that.
It’s certainly more interesting than being inert, inept and inutile, :*).