Archive for July, 2009

Microsoft/comScore: Reach + Frequency Planner (RF Planner)…ads, ads and more ads??

Friday, July 31st, 2009

Rick flagged me on this item:

http://news.ebrandz.com/microsoft/2009/2770-microsoft-comscore-partner-to-develop-digital-ad-branding-measurement-tool.html

http://venturebeat.com/2009/07/30/microsoft-chases-brand-advertising-dollars-with-comscore-powered-forecasting-tool/

Twain says: “STILL NOT 1,000,000TH AS IMAGINATIVE OR AS INTEGRATED OR AS SEMANTIC WEB RELEVANT AND “LEAPFROG THE HIMALAYAS-MESOSPHERE’S EDGE” AS MY PERCEPTION-EMOTION SYSTEM!!!”

In any case, It is not reach and frequency which matter. It’s precision of understanding wrt how consumers are relating to corporate brands and products, and what emotions the ads elicit in them, which evolves them from

* annoyance at an ad =>

* acceptable of it on their homepage =>

* interest in finding out more =>

* decision to investigate for purchase =>

* compare prices =>

* transact

If Google comes knocking, I’ll be happy to discuss it with them. If Apple comes calling, I will beat Usain Bolt himself to the Infinite Loop!

The Global Brain: a film-maker wants me to contribute about consciousness?

Friday, July 31st, 2009

This morning whilst shooting my video to explain how I’m discovering and solving the missing keys to the Global Brain, Semantic Web and 360-2020 consciousness with my perception-emotion tool, I happened upon this comment on my knol:

Hi Twain

My name is Alex Gabbay. I am a filmmaker based in the UK currently making a film on consciousness. The idea sprung from a forthcoming exhibition on the brain involving eminent scientists and artists. I am contributing to the exhibition by making a film on consciousness that provokes discussion but does not pretend to have the answers.

For it, I am talking to neuroscientists, artists and anthropologists about their work on consciousness. I was extremely happy to find your knol on the Global Brain, while researching Berners-Lee and other contributors. I feel it is extremely important to include this perspective in the film.

Your own personal motivation in the introduction was moving. My motivation is to provoke discussion on a subject that to most of us defies definition and yet defines us and our world.

Is there anyway of getting in touch with you for further discussion re the film?

Alex

Okay, now I’m going to Google him and see what films he’s made previously…………….

Oh and when I release my video, it will become crystal clear that I didn’t write it as some purely theoretical construct or critique of current limitations.

I have “Twained” the various concepts with CODE and implementable solutions which will transform

LINKING DATA ===> MEANINGFUL DATA

(and I don’t mean NLP taxonomies and ontologies alone) . I mean a perception, emotion, relation and contextualization matrix / dimension that synchs with the way the Web currently works and can move it closer to TRUE SEMANTICS, wherein man-to-machine and man-to-machine across different media more accurately interpret the other’s meaning.

Watch Twain space and playpen……………..:*)

Twain vegetarianism: today’s the last day!!!

Friday, July 31st, 2009

And so my month-long vegetarian trial draws to a close…………

It’s been something of a revelation about how the human mind and body can adapt to a new situation and sensation. As I mentioned in my June 30 post, my mother said I woudn’t be able to complete it because of our family’s intrinsic love of seafood and meats:

http://www.alwaysthetwain.com/blogs/2009/06/30/twain-vegetarian/

However, I have managed to be disciplined and innovative with meat alternatives as these photos and videos show:

I could quite happily continue with vegetarianism. It’s helped with my sleeping patterns, female cycles and sense of healthiness. However, I am also aware that there are essential nutrients which are found in seafood and meats which are good for my physiology so I’ll be returning to those sources tomorrow.

A major lesson I learnt is that, psychologically, I can deal with less meat than I previously thought so even after I return to eating meats, I’ll be consuming less of it and try to be as free-range and line caught as possible for the sake of animal welfare and the environment.

Now, what I have a serious hunger for is my Golden Aroma Chili Crab:

So that’s what I’ll be making this weekend — hurrah!

The Semantic Web: the Twain key

Thursday, July 30th, 2009

Shooting a long video to show how I’m applying AJAX, PHP, AS3 and SQL in my perception tool and where that will complement and advance Semantic Web frameworks. Plus the video covers some other cool Ajax for UI design.

Hopefully will post it on Saturday 1st August 2009.

Google, Yahoo + MS: share performance

Wednesday, July 29th, 2009

Erick Schonfeld writes in TechCrunch about “Wall Street’s Reaction To The Microsoft-Yahoo Search Deal: Not Good” but he presents only the chart for YHOO.

http://www.techcrunch.com/2009/07/29/wall-streets-reaction-to-the-microsoft-yahoo-search-deal-not-good/

Any smart investor or analyst would know that it’s much better to analyze all three at once like so:

* spot on the day of search deal announcement, 29 July 2009

* 5 days leading up to 29 July 2009

* 3 month leading up to 29 July 2009 (to take into account the end May-June launch of Bing)

If we have only the YHOO graph as per Schonfeld’s opinion, the deal is under-contextualized. In fact, MSFT shares traded up 1.4 percent whilst GOOG’s fell 0.82 percent against YHOO’s drop of 12.08 percent. Over the 3-month chart we also get a better view of market activity in GOOG shares around early June (please see the blue line on the graph) whilst MSFT’s gained ground.

So that’s another example of why I read tech blogs with a SUBSTANTIAL dose of salt. Their analysis can be incomplete and of an insufficient analytical quality.

It’s how to differentiate journalists from trained corporate strategists, investment analysts and/or investment bankers. Simple things like sourcing data for insights and how the information gets spliced and diced.

MS Bing + Yahoo search = Google killer?

Wednesday, July 29th, 2009

Er………probably not. I’ll present the case from a 360-2020 perspective on Google’s search strategy as well as other channels and products which support this core business.

Firstly, I’d recommend that readers go to Google’s site and read through their recent earnings reports carefully and also refer to my post on GOOG’s Traffic Acquisition Costs (TAC).

http://investor.google.com/

Next, please watch this Google Tech Talk with VINT CERF on “Shifting to a Global Consciousness” and then compare whether MS or Yahoo! have imagined or associated with the global consciousness or global brain concept much.

Answer: lots of great innovation from MS Labs wrt haptic interfaces and connective communications but little on global consciousness. Ditto Yahoo! whose BOSS semantic API is interesting, but again not about the Global Brain.

Now take into account Google’s commitment to global consciousness aka the Global Brain on 2 core platforms:

(1.) Google Knol

(2.) Google groups

Then add in what it’s doing in the renewable technologies space (facilitation and investment).

As for the core business, please consider also these key search strategies from Google:

* video search, leveraging from YouTube

* social search with the imminent Google Wave

* semantic search in the upcoming Google Squared

* mobile search on multiple devices (Google is currently responsible for almost 98 percent of mobile search)

That’s a matrix comprising horizontal and vertical leverage synching search capabilities, btw.

Incidentally, I’ve watched the media reports on the likely effect of the MS+Yahoo tie-up on Google’s share of the share market and heard all sorts of mistakes from the journalists and analysts providing commentary. Importantly, none of them mentioned the key search strategies I list above, which SO obviously point to Google keeping apace and ahead of its competitors in the search space!

On the BBC, one Internet analyst said that the combined MS+Yahoo share will be 25 percent whilst Google’s is 75 percent. “Okay…………….,” says Twain who immediately thinks the analyst’s made a mistake so goes and does her own analysis and discovers……

According to comScore, Google’s share of US search market was 65 percent in June 2009 whilst MS+Yahoo combined was 28 percent. According to Hitwise UK for the month ending 27 June 2009, Google was responsible for almost 91 percent of search traffic in the UK whilst 5.3 percent was atrributable to Bing+Yahoo combined.

This is an example of how it’s important to do our own analysis, cross-verify what the media presents us as “facts” and independently connect the dots and make sense of what we’re presented with. This is true when we watch major news channels as much as when we due diligence a balance sheet or when we work on complex transactions. Attention to detail, interconnecting silo information and cross-verification is a form of risk management which prevents corporate busts and global financial crisis.

Cause + effect, as I noted previously.

In any case, more information on the MS+Yahoo search sharing deal is available here:

http://searchengineland.com/its-finally-official-microsoft-yahoo-make-a-deal-yahoo-gives-up-on-search-23197

http://searchengineland.com/live-blogging-the-microsoft-yahoo-search-press-conference-23202

* http://choicevalueinnovation.com

http://yhoo.client.shareholder.com/eventdetail.cfm

http://www.microsoft.com/msft

The battle between brains and beauty: both win

Wednesday, July 29th, 2009

Here’s an insight into how a woman’s brains can save her from making regrettable mistakes, and how brain chemistry can conquer genetic reproduction desires.

Yesterday, I found out that one of my ex-managers has returned to London. Not the brilliant MBA Columbia one but the MBA Bocconi (summa cum laude plus prizes). He’s the one who sat me in a private room and said:

(1.) We were destined to meet. I feel like you’re my soul-mate.

(2.) You have the most beautiful smile I’ve ever seen.

(3.) You remind me of my mother. She speaks 5 languages.

At surface level, female readers are probably thinking, “Awww……That’s so sweet and romantic! He sounds like a lovely guy and a real catch.”

Yes, there was a real catch involved. Not his Rolex or my natural body clock could blind me to this.

Unfortunately, he didn’t give me due credit for being brighter and more perspicacious than I am pretty and cute. The catch was this: I felt really sorry for his wife, from whom he said he was separated, AND for his girlfriend that he was telling some other woman (a relative stranger) she was his “soul-mate” after being in her presence for only about 2 weeks.

Naturally, my brains won the day. It beat any flattery charms to my ego or vanity about my looks.

This experience was how I learnt that, sometimes, men don’t marry their soul-mates or even for love and that they can be confused and confusing creatures without coherency, genuine commitment or sense. It was also a revelation about how some men may act as if they have the answers, but actually they’re less adept and equipped than women at working out the truths of Life, of career and of love.

Most importantly, I learnt that a woman’s intelligence knows no bounds and her brains as much as her beauty is what makes her succeed and discover true love. When I was promoted into CEO-Chairman’s Office, based on my IQ and hard work, he wasn’t at all happy for me or supportive.

That shows whether a man genuinely loves and respects a woman for who she is, what she can do and her brains or just, fleetingly, is into her looks.

Thankfully, true love and lifelong friendship came and found me in its own time and it’s not him. That’s good to know.

Years on, I still have my brains and I still have my beauty. Thankfully, what I don’t have is someone who doesn’t genuinely love me and is not my soul-mate.

Yes, and in our lives we will happen upon all kinds of unfortunate experiences and people who are less than conducive for our development, increase in intelligence, contribution to society or advancement of good intent.

Instead of becoming bitter and hateful about it, we should seek inspiration from better role models and simply learn to overcome those challenges because the reward is:

* TRUE LOVE

* LIFE

* ENLIGHTENMENT

* OPTIMISM

* SHARING

* DISCOVERY and…………………

* LOLs

The global financial crisis: what’s the point of economists? It’s not imagination…

Wednesday, July 29th, 2009

Today the FT is carrying a forum discussion on Queen Elizabeth II’s question, “Why did no one see this crisis coming?” Some of the comments are spot on and some are grossly wide of the mark and delve into all sorts of irrelevant macroeconomic theories about the roles and forecasting perspicacity of economists.

http://blogs.ft.com/arena/2009/07/28/economists-what-is-the-point/

http://www.ft.com/cms/s/0/21c911f6-7b66-11de-9772-00144feabdc0.html

Incidentally, the reply provided to the Queen was:

“A failure of the collective imagination of many bright people” who were all “doing their job properly on its own merit.”

LOL, a diplomatic and charming platitude albeit not one which helps us to collectively accept fault, learn from mistakes or progress towards implementable solutions.

TWAIN’S ANSWER

Firstly, banking is not about imagination. It’s about facts, numbers, analysis and decision-making (including sometimes misinformed judgment by those with sign-off power). It’s about bottom lines, value propositions, growth potentials, hedging strategies, risk management and product innovation. Unfortunately, few bankers will have the imagination à la a Steve Jobs, a Steven Spielberg or a Tim Burton to envisage the potential horrors, carnage and devastation of portfolio and value decimation, and also how to create a much more beautiful scenario of wealth creation triumphing over the financial carnage.

[Besides which, bankers are trained to deploy words like "resizing" rather than carnage so already this shows lack of verbal imagination.]

Secondly, not all bankers are bright — although the ones who are are seriously brilliant, dynamic in their intelligence and phenomenal. Meanwhile, some may be academically highly qualified (every Ivy League / Oxbridge / Tsinghua / INSEAD / Bocconi MBA under the sun), yet unfortunately they may also lack common sense and a commitment to ethical corporate social responsibility even if they’ve studied it and passed the academic exams.

My great friend GC and I recently discussed how Harvard MBAs have created their own code of ethics:

http://www.thecrimson.com/article.aspx?ref=528381

http://www.businessweek.com/bschools/content/jun2009/bs20090611_522427.htm?chan=bschools_bschool+index+page_the+mba+life

Thirdly, not all bankers do their own jobs properly. For example, I’ve inherited investments which were poorly due diligenced, burning cash at unacceptable rates, had barely any business model and an underperforming management. As soon as the investment was under my responsibility that changed. I’ve also read internal and external management consultancy reports which were so nonsensical it made me put a freeze on buying them.

My colleague (Harvard, Cambridge) put into my evaluation review that I’m “prodigious, highly competent and have excellent collaboration skills” but this isn’t true of all bankers and even I have my odd moments where I don’t meet my own high standards — like the time a Director of Compliance almost derailed one of my negotiations through his own misinformation and ignorance, and I became a lot less charitable in my collaboration with him. Still, I managed to make a successful case for our Legal Counsel’s nomination to the newco’s executive board, so my annoyance didn’t last long. LOL.

Most importantly and relevant to how economists missed the signs of crisis is this: economists in banks get nowhere near the information which really matters — the balance sheets on whatever transactions and bond issuance are being included into the risk management systems to comply with various Basel II, international GAAP and regulatory body requirements.

That’s not the economists’ fault. It has to do with Chinese walls between business units and lines of responsibility. Chinese walls are oriented to protect confidentiality but they may also exclude information being passed to enable business units to risk manage and do their jobs. It’s the way the system is: needs improvement, work-in-progress.

Anyway, only a handful of people in CEO-Chairman’s Office may get clearance to that confidential analysis, so there’s actually little chance of any economist anywhere being able to accurately call the crisis — even if some may be being celebrated by the media as economic sages.

The media itself has some failings in its role as the Fifth Estate, to help us keep society in check and optimally functioning, wrt the global financial crisis. Some of the opinions from their business journalists have been laughable, although there have also been some excellent coverage too — such as by the New York Times and the Washington Post.

Interestingly, in one of the FT links, Galbraith is quoted:

JK Galbraith remarked that one of the greatest pieces of economic wisdom is to know what you do not know. Regulators and supervisors did not know complex financial products and processes, or the impact of low economic volatility on risk management systems.

(source: http://www.ft.com/cms/s/0/21c911f6-7b66-11de-9772-00144feabdc0.html)

I’d place an addendum to Galbraith: “An economic wisdom is to understand that to achieve perfect information for properly functioning capitalism, as proposed by Adam Smith, it’s our responsibility to find the information we don’t know and to assimilate it into our systems.”

This takes us towards building context, clarity and consensus views in a truly democratic, open and capitalistic model.

Anyway, what’s the solution to prevent future global financial crisis of this ilk? Simple: build a consortia platform involving the banks, the governments and the regulatory bodies on an international basis to share and flag bubble build-ups.

Is it do-able? Yes.

Does the technology exist? Yes.

Will it synch with the vested competitive advantage interests of different groups? Yes.

How can I be confident about this? Well, you see all the institutional trading platforms out there from Equities to Fixed Income to IR-FX? Who wrote some of their investment proposals, negotiated terms of agreement, got weekly updates from their CEO/CFO/CTOs, was involved in writedowns/reinvestments and knows how their technology works and interconnects on a cross-organizational basis?

Yes, yours truly. My sole stipulation now would be that anyone who wants me to be part of project managing the build would have to remunerate me extremely well for my knowhow.

Plus that no one’s allowed to comment on my prettiness* and just lets me get on with the project.

FINANCING VIA SOCIAL NETWORKS

The FT also carries this article on how some tech entrepreneurs are crowdfunding by leveraging social networks:

http://www.ft.com/cms/s/0/c037ae5c-7b92-11de-9772-00144feabdc0.html

This is not a new concept, it’s how some independent film producers have been raising up to GBP1 million to make their features. What the article points to is how difficult it is in the current environment to raise new capital, especially in Series B and C rounds for development financing.

Ergo, tech start-ups would be well advised to abide by Sequoia Capital’s points about conserving cash and not burning it on poor marketing strategies.

My observation from crowdfunding via socnets which is different from the VC approach is that:

(1.) It triggers issues relating to compliance with FSA/SEC/Consob etc. rules regarding investment advice and protection of investors’ interests.

(2.) Social network investment is more likely to be a one-off transaction whilst the VC is more likely to repeat reinvest.

(3.) VCs and their network of investors tend to be able to bring expertise and contacts to the company which people on a social network merely taking a “punt” of GBP10 or less may not be able to offer.

(4.) The administration involved is different. With crowdfunding there are more investors to update and the paperwork may not be of a regulatory standard.

(5.) VCs have a more established path to institutional investors which is important if your strategy is likely to involve plans for floatation or acquisition by a media giant.

Anyway, it’s a personal choice: go with a handful of VCs and investors you meet face-to-face where you can develop deep and longer-term relationships of trust or go with many kind-hearted strangers on a socnet whom you may never meet face-to-face because of geographies and get to know each other better online.


Paid content: John Malone, Chair of Liberty Media

Wednesday, July 29th, 2009

Much more salient and insightful than the scientists’ findings on the evolution of male-female beauty is this video interview with John Malone on how he thinks cable operators may be the consolidators and payment intermediaries for content:

http://www.ft.com/cms/8a38c684-2a26-11dc-9208-000b5df10621.html?_i_referralObject=7464869&fromSearch=n

He seems to rarely give interviews (there are hardly any of him on YouTube or other video sites) and the FT one is definitely worth watching.

Women are becoming more beautiful than men

Wednesday, July 29th, 2009

[Warning: photos of me in this post to support/disprove the scientists' theories. Don't worry, it won't turn you into stone if you look at them, ha ha.]

This made me LOL so I’m sharing it. I share the super-smart tech and business analysis that stimulates my neurons, and then all the human life idiosyncracies and incongruents that are so silly it’s LOL.

Please read these articles:

http://www.telegraph.co.uk/news/newstopics/howaboutthat/5912250/Women-getting-more-beautiful-say-scientists.html

http://www.foxnews.com/story/0,2933,534911,00.html

http://www.timesonline.co.uk/tol/news/uk/science/article6727710.ece

http://www.forbes.com/2009/07/27/women-attractiveness-study-markets-faces-science.html

http://www.huffingtonpost.com/2009/07/27/scientists-say-evolution_n_245897.html

Yes, that’s what the researchers found: male beauty is not evolving that much from their Neanderthal origins.

Also apparently, according to this scientific research on evolution, my beautiful mother — the one who looked like Barbara Bach, the Bond girl in The Spy Who Loved Me, when she was younger — and my handsome Dad should have produced a heart-stopping, jaw-dropping, duel-inducing Aphrodite / Diana of Troy in the shape of moi (lol). The only connection I have to Aphrodite (the Greek goddess of love, beauty and sexual rapture) is that I’m Libran and Libra is the sign of…………..Venus. Alas, I have no connection to Diana of Troy: she was blonde, blue-eyed. I’m Oriental.

LOL. Now onto whether beauty is hereditary and we women are becoming more beautiful than our mothers.

Here’s a picture of my mother as a teenager, in a dance performance at her private school:

Now, here’s a picture of me at the same age:

Totally gorgeous, right — tic-lol. Actually I got so carried away with my new found skill of cartwheeling that I almost tumbled down the hill, ha ha.

Now, whilst my mother has always been a “woman’s woman” (i.e., takes care of her appearance and prides herself on being feminine), I evolved from being a pretty, cute Daddy’s girl who wore pink gingham dresses and attended ballet classes to:

* a tomboy sportster nerd-geek

* a rebel goth with dyed purple and chili hair

* a prim+preppy University student

* a clever sophisticate with claws (it’s how a woman succeeds in the uber-testosterone environment of banking)

Admittedly, I’m not half as beautiful as my mother but she readily says I’m ten times smarter — which actually counts for more than looks, btw — and she thinks I’m better looking (this, I think, is maternal love and bias rather than fact). Even as a kid, when my parents’ friends commented on my prettiness, I just thought how shallow and trivial society’s emphasis on beauty and attire for the female sex is.

Michelle Obama is a Princeton law graduate; articulate, smart, compassionate, funny and super-organized; clearly a brilliant wife, mother, daughter and career woman; and all the media can focus on is what color shoes she’s wearing or her new haircut!

In my own case, very early on I realized that there’s a lot more to existence and the human brain than looks and being chased by the opposite sex. I worked out that there seemed to be some tacit rule whereby men exist to be smart and women exist to be beautiful, and that’s what gets noticed about them.

This didn’t twain in my young brain (and it still doesn’t). From my perspective, men have an equal right and chance of being pure eye candy and dumb as a plank as much as women have of being smart about technical topics like astrophysics, balance sheets and Schrodinger’s cat, and career focussed. People are a much more wonderful complex of brains and beauty (including inner) than existing evolutionary research gives us credit for.

When I do allocate time to be attractive and date (rarely), guys like this ask me out:

Now, it may be me but that’s one example of a non-Neanderthal looking man and if I’d agreed to move to Italy and settle down with him — as he asked — maybe my bambini would have turned out to be drop-dead gorgeous girls………Obeying this “scientific” research on the evolution of female beauty vis-à-vis male.

LOL.

Then again………………….if I allocated my Twain brain to looking beautiful and glamorous to increase my chances of genetic mating………….who would make sense of this:

* The Global Brain

* tech solutions for the global financial crisis

* business models that actually work and monetize

* code innovation

* cutting edge collaboration

* socially-voiced co-creation

* stochastic synchronicity that’s smart and LOL

?!?!?!?!?!?!?!??!?!?!?!

It’s probably better we leave the “Beautiful People” vocation to these guys:

As for whether women are becoming more beautiful, let’s look at the Monroes, the Bardots, the Deneuves, the Fondas, the Lorens, the Taylors, the Bacalls, the Hepburns, the Zis, etc. and then let’s ask ourselves whether today’s female stars are as beautiful. Let’s do an equivalent comparison with Cary Grant, Rock Hudson, James Dean, Elvis Presley, Robert Redford, Franco Nero, etc against today’s leading actors.

Hmmmmmn……..

Better yet, let’s have the scientists examine whether human intelligence is increasing, inflecting, radioactive decaying or remaining static. This is a much more needed and interesting exercise because, if the theory is true that artificial intelligence will exceed human intelligence, then we have something of substance to think about.

LOL.