Paid content on Sun Valley 2009 agenda
Wednesday, July 8th, 2009I just read these comments from Bob Iger, CEO of Walt Disney:
· http://blogs.wsj.com/digits/2009/07/07/sun-valley-paid-content-on-the-agenda/
That’s consistent with Rupert Murdoch’s plans at Newscorp:
· http://www.readwriteweb.com/archives/rupert_murdoch_lets_charge_for_online_content_again.php
Now this may not be obvious but paid CONTENT is different from paid SEARCH LINKS where Google dominates almost 70 percent of the global market. There’s some concern that the public will not pay subscription charges to read articles, view videos or the right to participate on discussion forums.
Personally, I think ordinary consumers would pay if there’s a PURPOSE, CHANNEL FILTER and CONTEXT to that content. As a consumer I wouldn’t pay for content that was simply mindless noise or dross. I’d pay for the content if I needed it to complete a project, though. For example, I’m prepared to pay for substantial quality McKinsey / DataMonitor / Jupiter Media Matrix reports; I’m not prepared to pay for tweets by Ashton Kutcher on Demi Moore’s derrière, although others would pay. That type of content is harmless and purposeless banter. Now contrast this with Demi Moore showing women how to apply make-up in a YouTube video. THAT is content some women would probably pay for if they wanted to look like a Hollywood A-lister (and there’s your context — LOL).
PAID CONTENT = PURPOSE X CHANNEL FILTER X CONTEXT
