Archive for July 31st, 2009

Microsoft/comScore: Reach + Frequency Planner (RF Planner)…ads, ads and more ads??

Friday, July 31st, 2009

Rick flagged me on this item:

http://news.ebrandz.com/microsoft/2009/2770-microsoft-comscore-partner-to-develop-digital-ad-branding-measurement-tool.html

http://venturebeat.com/2009/07/30/microsoft-chases-brand-advertising-dollars-with-comscore-powered-forecasting-tool/

Twain says: “STILL NOT 1,000,000TH AS IMAGINATIVE OR AS INTEGRATED OR AS SEMANTIC WEB RELEVANT AND “LEAPFROG THE HIMALAYAS-MESOSPHERE’S EDGE” AS MY PERCEPTION-EMOTION SYSTEM!!!”

In any case, It is not reach and frequency which matter. It’s precision of understanding wrt how consumers are relating to corporate brands and products, and what emotions the ads elicit in them, which evolves them from

* annoyance at an ad =>

* acceptable of it on their homepage =>

* interest in finding out more =>

* decision to investigate for purchase =>

* compare prices =>

* transact

If Google comes knocking, I’ll be happy to discuss it with them. If Apple comes calling, I will beat Usain Bolt himself to the Infinite Loop!

The Global Brain: a film-maker wants me to contribute about consciousness?

Friday, July 31st, 2009

This morning whilst shooting my video to explain how I’m discovering and solving the missing keys to the Global Brain, Semantic Web and 360-2020 consciousness with my perception-emotion tool, I happened upon this comment on my knol:

Hi Twain

My name is Alex Gabbay. I am a filmmaker based in the UK currently making a film on consciousness. The idea sprung from a forthcoming exhibition on the brain involving eminent scientists and artists. I am contributing to the exhibition by making a film on consciousness that provokes discussion but does not pretend to have the answers.

For it, I am talking to neuroscientists, artists and anthropologists about their work on consciousness. I was extremely happy to find your knol on the Global Brain, while researching Berners-Lee and other contributors. I feel it is extremely important to include this perspective in the film.

Your own personal motivation in the introduction was moving. My motivation is to provoke discussion on a subject that to most of us defies definition and yet defines us and our world.

Is there anyway of getting in touch with you for further discussion re the film?

Alex

Okay, now I’m going to Google him and see what films he’s made previously…………….

Oh and when I release my video, it will become crystal clear that I didn’t write it as some purely theoretical construct or critique of current limitations.

I have “Twained” the various concepts with CODE and implementable solutions which will transform

LINKING DATA ===> MEANINGFUL DATA

(and I don’t mean NLP taxonomies and ontologies alone) . I mean a perception, emotion, relation and contextualization matrix / dimension that synchs with the way the Web currently works and can move it closer to TRUE SEMANTICS, wherein man-to-machine and man-to-machine across different media more accurately interpret the other’s meaning.

Watch Twain space and playpen……………..:*)

Twain vegetarianism: today’s the last day!!!

Friday, July 31st, 2009

And so my month-long vegetarian trial draws to a close…………

It’s been something of a revelation about how the human mind and body can adapt to a new situation and sensation. As I mentioned in my June 30 post, my mother said I woudn’t be able to complete it because of our family’s intrinsic love of seafood and meats:

http://www.alwaysthetwain.com/blogs/2009/06/30/twain-vegetarian/

However, I have managed to be disciplined and innovative with meat alternatives as these photos and videos show:

I could quite happily continue with vegetarianism. It’s helped with my sleeping patterns, female cycles and sense of healthiness. However, I am also aware that there are essential nutrients which are found in seafood and meats which are good for my physiology so I’ll be returning to those sources tomorrow.

A major lesson I learnt is that, psychologically, I can deal with less meat than I previously thought so even after I return to eating meats, I’ll be consuming less of it and try to be as free-range and line caught as possible for the sake of animal welfare and the environment.

Now, what I have a serious hunger for is my Golden Aroma Chili Crab:

So that’s what I’ll be making this weekend — hurrah!