Estée Lauder: website innovation
Tuesday, October 20th, 2009The advantage of being a female technologist is that we can gain multiple insights into different product sectors and how code is applied on their websites. For example, men might be principally interested in cars, gadgets and unisex websites (art, architecture, design, books and humor). There is, though, an entire spectrum of sites they wouldn’t go in search of for code inspiration: cosmetics, clothing retail and accessories.
I happened upon this “Let’s Play Makeover” widget on the Estée Lauder site and it’s totally………COOL!
Following transformation via the interactivity of user choice and clicks:
You can also upload your own photo and apply the make-up to your own image!